Naseha Sameen, spent around twelve years in corporate world in dealing with all aspects of analysis, forecasting, Gap to Goal Analysis, Cost Optimization, Reduction of redundant or NVA, Automation, Team & Process improvement. She worked with both top companies like FIS and American Express. Naseha holds both graduate degrees in science, Master’s degree in Public Administration, post degree diplomas in Computer Science and in creative writing. With job, she has managed to keep alive her passion for writing. As a writer, she has successfully published her novella and is working on novels. Naseha believes in maintaining a very healthy “Business Goals - Creative Pursuits” balance, which keeps both sides of brain healthy and sharp. Number crunching helps to ease writer’s block and creative writing helps to see stories underneath the numbers easily and in a new light.