We use "Market Basket Analysis", also known as affinity or association analysis, to better understand buying preferences.
Market Basket analysis addresses the questions: "What goes with what? Which items are ordered or purchased together?"
•Group transactions by product category, then graph item frequencies in a bar plot.
•Find all product category association rules and then use a "Bubble Matrix" to show the intensity and frequency of each association.
•Find the top 10 best-selling product categories. For each best-seller, narrow down association rules to just the top 5, and and create a network graph visualization to help product marketing and sales results.
Identify Purchase Patterns
Items purchased together
Items purchased sequentially
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