Improvast

Nicosia, Nicosia, Cyprus

Yearly Stats: $0 Earned |

Market Basket Analysis (MBA)

We use "Market Basket Analysis", also known as affinity or association analysis, to better understand buying preferences.

Market Basket analysis addresses the questions: "What goes with what? Which items are ordered or purchased together?"

We
•Group transactions by product category, then graph item frequencies in a bar plot.
•Find all product category association rules and then use a "Bubble Matrix" to show the intensity and frequency of each association.
•Find the top 10 best-selling product categories. For each best-seller, narrow down association rules to just the top 5, and and create a network graph visualization to help product marketing and sales results.

Identify Purchase Patterns

Items purchased together

Items purchased sequentially

Seasonal purchases

$25 / Hour
$200 minimum budget