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Market Research

meeting and liaising with clients to negotiate and agree research projects;
preparing briefs and commissioning research;
formulating a plan or proposal and presenting it to the client or senior management;
writing and managing the distribution of surveys and questionnaires;
briefing interviewers and researchers;
liaising with and managing survey staff;
moderating focus groups;
undertaking ethnographic research (observing people in their homes and other environments);
conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments;
using statistical software to manage and organise information;
monitoring the progress of research projects;
analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts;
writing detailed reports and presenting results;
advising clients or senior management on how to best use research findings;
managing budgets.

Skills & Expertise

BudgetingData ManagementInterpretingInterviewingManagementMarketing Research And PlansMonitoringPattern DesignPlanningProgress 4GLProposal WritingQualitative ResearchQuantitative ResearchReportsResearchSoftware DevelopmentStatistical AnalysisSurveysWriting

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