meeting and liaising with clients to negotiate and agree research projects; preparing briefs and commissioning research; formulating a plan or proposal and presenting it to the client or senior management; writing and managing the distribution of surveys and questionnaires; briefing interviewers and researchers; liaising with and managing survey staff; moderating focus groups; undertaking ethnographic research (observing people in their homes and other environments); conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments; using statistical software to manage and organise information; monitoring the progress of research projects; analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts; writing detailed reports and presenting results; advising clients or senior management on how to best use research findings; managing budgets.