Data Collection, conducting interviews for all type of industries(B2B, B2C), 1. CATI 2. CAWI 3. Secondary Research 4. Recruitments A good research is important for any brand because of the following reasons: It helps a brand to understand their its strengths and weaknesses from a customers’ point of view. It helps a brand to decipher how customers perceive it vis-à-vis competitive brands. It helps a brand to grasp the important benefits of its respective product/service. It helps in understanding how different customer groups perceive a brand’s product/service categories.