I love marketing and communication areas because it is basically about understanding people’s need and targeting the true range to promote your product. I am currently working for Darussafaka Basketball as a marketing and communication specialist. Last season, we won the the Eurocup trophy thanks to our fans’ great support. As a marketing strategy; we aimed for inspring children for becoming champions and make sure that their parents have great time in our arena before, during and after the game. We had some cooperations with the restaurants and clothing brands(like BKM and Under Armour) to support our strategy. Therefore, the tickets were sold out in every game. I believe when you find the true range of people that you should be interested in, every product can be successfully advertised.