My expertise is marketing strategy with a focus in psychographic segmentation. Psychographic segmentation means understanding the lives of your customers by looking at what the value in a brand. This understanding allows you to market your product or service, as well as your brand, In a way that highlights how it fits into the lives of your customers. I also specialize and have experience in social media marketing, this pares well with psychographic segmentation due to the selectivity of an audience that social media provides As a UMN graduate, I have been writing long papers thought my education career and am a strong writer.