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Marketing Communications

Strategic Planning/Business DevelopmentInteractive/Web MarketingBrand Building/Key Messaging/PositioningPublic RelationsCreative Strategy & Program ManagementRetention Marketing Product Launch/Campaign ExecutionEvents & TradeshowsDevelop marketing strategy and plans with associated line-item budgets ranging from $5M to $50K. Set direction for positioning, audience segmentation, key messages and market differentiation. Plan and execute product launches, search engine optimization strategies, market research projects, brand awareness programs, retention marketing plans, lead generation activities, public relations, employee culture building programs, and other initiatives. Write and develop executive presentations. Managed quarterly CEO employee net conference broadcasts for 1800+ employees. Write and distribute segmented employee and organizational announcements. Develop content and curriculum for sales and leadership conferences. Plan team-building and culture-building events a

Skills & Expertise

AnalyticsBlogsBrand Awareness ProgramsBudgetingBusiness DevelopmentContent DevelopmentFacebookLead GenerationLeadershipManagementMarket ResearchMarketingMarketing PlansMarketing StrategyMedia SoftwarePresentationsProgram ManagementResearchSageSalesSoftware DesignTwitterWeb AnalyticsWeb MarketingWriting

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