Developing winning marketing programs requires ingenuity, creativity, and effective leadership. Prior to running my freelance business, I grew as a Market Research Analyst and Senior Marketing Consultant at McKessonHBOC, the 20th largest industrial company in the United States. As a senior member of my team at McKessonHBOC, I focused on high-tech information systems for healthcare providers. I was key in establishing a direct marketing organization, with no existing precedent, that has been directly credited with adding more than $200 million to the HBOC sales funnel in one year. I have extensive experience researching market segments, profiling customers and influencing decision makers. While at University I created and headed the marketing and advertising activities of a private educational publishing and consulting firm. Among my favorite projects was a very successful program that we decided to expand to additional product groups. These initiatives increased trade show