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Hire a Freelance Telemarketer

Telemarketing involves the use of call for generating leads, driving sales or gathering promotional information for a marketer. A telemarketer is responsible for calling people in the database or list provided in order to achieve the assigned goals.

You can also hire a telemarketer to answer incoming calls from potential customers. They provide information about products, prices and features by following a script shared with them.

Services Offered by a Freelance Telemarketer

Telemarketing is a valuable strategy for businesses of all sizes to save time and money when compared to door-to-door sales. Using this service to close a sale lead costs much less than to use the services of a direct salesperson. Telesales agents also provide better return on investment compared to direct mail.

The job of telemarketers varies based on the industry or type of business they are hired for. They will call prospects by using the telephone, automatic dialing system or other telecommunications systems. The sales experts follow a pre-prepared sales talk or script to provide the following services:

  • Influence prospects to purchase products/services or solicit donations

  • Provide product/service information and quote prices

  • Answer prospects’ questions about company/product/services

  • Contribute to lead-generation

  • Set meetings for sales teams with prospective customers

  • Complete order by taking names, contact details and address of prospects

  • Secure client information by doing a database check

  • Communicate concerns, issues or questions of customers to clients

  • Ask relevant questions to get insights into customer requirements

  • Handle queries or complaints to solve customer issues

Skills of a Freelance Telemarketer

You should hire freelance telemarketers with the right qualities and skills for the job. They should have excellent communication skills, be enthusiastic and attentive. They should be able to demonstrate professionalism, are self-motivated, have a good grasp on the language and are patient and easy with anxious customers. When hiring, make sure your freelance telemarketer has:

  • The ability to be attentive to what the customer is saying.

  • Knowledge of basic computer skills.

  • Excellent articulation and communication skills and can easily strike a conversation.

  • Good problem solving skills.

  • The ability to deduce the customer and adjust the script accordingly.

  • Patience to be polite and to use positive language in all cases.

  • The ability to work under extreme pressure.

With an increase in telemarketing activities over the years, customers have become vary of telemarketers in general. In such a situation it is important that you hire people who can cope with rejection without losing their motivation. They should be able to strike a conversation and convince the customer of the importance of the call. Proficiency in language is an important skill. You should look to hire a telemarketer who has good listening skills, can practice active listening, engage customer without interrupting and can deal with complaints smoothly and to the satisfaction of the customer.

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