I have more than 10 years of experience in Marketing and advertising. Had the opportunity to work in big local and international companies where I live such as: ARS Publicidad (360 advertising agency), The Coca-Cola Company, General Mills and Corp. Fàcil Quimica (home cleaning brands) and learn about Fast Moving Consumer Good Business. For that I'm able to analyze and identify consumer needs and brand opportunities from designing strategic communications and connection plans, to brand standards and target setting or order to build brand's identity and equity across diferent audiences. Also I can offer custom media strategy and plan recommendations (360 campaigns, ATL, BTL, Digital, Promotions and Social Media), depending on the campaign and brand/product objectives.