An idea to influence people, in other words, a story. We find marketing content, be it digital / web based or traditional, very cold and distant. It comes across as single-minded and dogged about selling with little interest in the consumer. It feels strange, as business is actually a very personal affair. Then there is content that is a cut and paste job of others. Saves time, yes, but definitely not original or authentic and never high up on Google ranking. We believe in writing content that is original, simple, personal and best translates your business offering while adding value to your potential customers. After all, business is a two way street.