Providing full funnel expertise, i.e. managing entire consumer funnel of "Awareness - Consideration - Purchase"
1. Set up - brand, positioning, communication, USP and establish relevant brand awareness
2. Figure out mid-funnel goals/problems and solve consideration via content/email/social/campaigns/re-targeting
3. Look at lower funnel and enhance conversion via offers, %age, rush campaigns.
Create loyalty and engage to ignite repurchase frequency.