I am an accomplished Marketing Manager with a wealth of experience in devising and executing successful marketing strategies across a diverse range of industries. I have direct experience with B2B and B2C companies ranging from startups to large corporations in Technology, Retail, Real Estate, Health. My holistic approach to marketing sets me apart, as I recognize that a well-rounded strategy encompasses a wide spectrum of elements, from market research to content creation, and from data analysis to budget management. This comprehensive approach ensures that every facet of your marketing efforts is aligned, integrated, and optimized to drive your business's growth and success.

Marketing Strategy

I craft comprehensive marketing strategies, plans and budgets tailored to your specific industry and business size. These strategies are designed to enhance brand visibility, reach the target audience, and achieve your marketing goals and support the sales department.

Market Research and Analysis:

A fundamental component of marketing is understanding the market landscape. I conduct thorough market research to gain insights into customer behavior, industry trends, and competitor strategies. This data informs our marketing plan and carefully wraps around the current budgeting for the MKT department.

Campaign Planning and Execution:

I design and execute marketing campaigns that are aligned with your brand's identity and business objectives. Whether it's digital, social media, DEM, or traditional marketing, I ensure that every campaign is strategically implemented for maximum impact across the most relevant platforms such as Google Ads, Facebook Ads, LinkedIn, with the addition of influencer marketing and regional and emerging media

Data Analysis and Reporting:

Monitoring the performance of marketing campaigns is vital. I provide you with detailed reports and analysis on common and advanced performance metrics, offering insights into what's working and what needs improvement, which informs future strategies and sets a standard for future reporting through the use of state of the art BI tools. The result is a graphically compelling yet actionable report that leverages complex data sets to make informed decisions and facilitate communications across departments.

Client Engagement and Relationship Building:

Strong relationships with clients and customers are essential. I foster client engagement through effective communication and strategies that enhance customer loyalty. I am an enthusiastic communicator that loves to engage with external stakeholders. I bring competent and energetic added value to meetings.

Team Management and Training:

As a Marketing Manager, I have extensive experience in hiring, managing and training marketing teams, ensuring they are equipped with the knowledge and tools to execute marketing plans effectively. I can identify and leverage talent, manage projects that require large teams, define procedures and standards for the MKT department.