- Deciding in what way the media should be advertised so that the target audience is reached - Creating marketing plans for media and advertising, for the purposes of realising the companies objectives and choosing of the appropriate media channels to use - Responsible for deciding on the type of media to be used, the frequency and timing of the placement and the overall goals of communication from within a pre-set budget. - Handling buying strategies & price negotiations. - Providing a follow up on the product placement to ensure that the correct placement was initiated and no competitor placements interfere - Analysing market competitors to ensure the delivery of the best deals and customer satisfaction - Delivering innovative media solutions to our client’s marketing challenges - Planning and coordination of marketing activities within the strategy targeted towards achieving - To enter competitive, sectoral, budget reports