I am Raffaele Scognamiglio and I live in Naples. In the first part of my studies, I went to a science high school. During that time, I developed different skills such as problem-solving and logical skill. After finishing high school, I still had a passion for this sector. However, I realised that I would not like to work in the science-based industry. So, I chose another direction, and this was within the economy industry. I was and still am fascinated about economics, so then, I started to study Economics at the University of Naples Federico II, where I obtained a Bachelor's and Master's degree. During my studies, I was able to analyse different economic fields, and I fell in love with marketing and strategy, in fact, I wrote my thesis about these topics. When I wrote the thesis, I was able to broaden my knowledge of marketing and strategy. The topic was “business model innovation”. I analysed the relationships between innovation, business model and strategy. Then, I highlighted the role of new media for a business model innovation process. In the last part of my studies, I studied three different cases of BMI: Amazon Kindle, Netflix and Enjoy. I also learned how to use computers, Mircosoft Office, and other software properly. When I was at high school, I obtained an ECDL certificate and restudied it at university to sit the information exam. While at high school, I studied Spanish and English and I arrived at an intermediate level. I continued studying English by myself for roughly two years and have recently started studying with a native Australian English teacher. I like computers, social networking, learning, and discovering new things and new cultures. Now I am working as Corporate Sales Support in Nissan. I occupy of long term rent, middle term rent, company car, marketing program (demo car and courtesy car) and managing of department budget.