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Marketing Strategy & Consumer Insight

Marketer and quantitative/qualitative researcher who mines popular opinion and quantified data (and many sources in between) to understand how to most efficiently and effectively influence attitudes and behavior around a Brand. After all, marketing is about influencing behavior and what I do best is strategically build marketing plans that bring together the right timing, message, creative and traditional/digital tactics(s) to elicit the desired response from the most opportunistic target. I am trilingual (English/Spanish/Portuguese) with Domestic and International experience. 15+ years of experience working across industries including - Known for building teams that are excited to work together; inspiring great creative ideas with insights you can act on; facilitating focused, objective driven workshops/meetings/ideation sessions; building confidence and a positive outlook in others; rolling up my sleeves to dig in and help; figuring out a way to problem-solve no matter the odds. I can help you in the following areas: - Consumer and Shopper Insights Mining, Profile Creation and Journey Mapping More at www.CynthiaThayer.com

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$100/hr Ongoing

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Marketer and quantitative/qualitative researcher who mines popular opinion and quantified data (and many sources in between) to understand how to most efficiently and effectively influence attitudes and behavior around a Brand. After all, marketing is about influencing behavior and what I do best is strategically build marketing plans that bring together the right timing, message, creative and traditional/digital tactics(s) to elicit the desired response from the most opportunistic target. I am trilingual (English/Spanish/Portuguese) with Domestic and International experience. 15+ years of experience working across industries including - Known for building teams that are excited to work together; inspiring great creative ideas with insights you can act on; facilitating focused, objective driven workshops/meetings/ideation sessions; building confidence and a positive outlook in others; rolling up my sleeves to dig in and help; figuring out a way to problem-solve no matter the odds. I can help you in the following areas: - Consumer and Shopper Insights Mining, Profile Creation and Journey Mapping More at www.CynthiaThayer.com

Skills & Expertise

AdvertisingBusiness InsightsClient InsightCompetitive InsightConsumer Insight GenerationConsumer ResearchContent StrategyDesign StrategyEmail Marketing StrategyForum ModerationMarketingMarketing StrategyPlanningQualitative ResearchQuantitative ResearchResearchRetail BrandingRetail DesignRetail IndustryShopper MarketingStrategic Brand ConsultingStrategic DesignStrategic PlanningStrategy

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