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Marketing Strategy & Innovation

Primary focus is on innovation identification, development, and valuation. Over 20 years experience in the formulation, development, marketing and launching new products, devices, and services for Fortune 500 companies, and 5 years helping clients like you maximize their potential. Select Engagements: Lead the evaluation and developed the go/no go recommendation for the launch of a recently acquired large Nutritional Supplement brand into the US Served an expert witness for a trade secret litigation between a development company and large multinational corporation in the Oral Care category. Led the launch execution of the US entry of an established German cough, cold, and allergy medical device. Developing product positioning and launch plan for an entrepreneur focusing on medical use of marijuana in animals. Help to develop the global strategy for a leading Brand in eye-care. Developed and led the concept development work for a potential US entry of an established herbal German cough, cold, and allergy product. Developed 2012 strategic marketing plan for a contraceptive OTC switch. Completed a strategic case study review for a potential competitive entrant for large device company Managed all day-to-day aspects of pediatric homeopathic brand including agency selection and briefing and new products launch More information is available on www.cairnsconsult.com

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$200/hr Ongoing

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Primary focus is on innovation identification, development, and valuation. Over 20 years experience in the formulation, development, marketing and launching new products, devices, and services for Fortune 500 companies, and 5 years helping clients like you maximize their potential. Select Engagements: Lead the evaluation and developed the go/no go recommendation for the launch of a recently acquired large Nutritional Supplement brand into the US Served an expert witness for a trade secret litigation between a development company and large multinational corporation in the Oral Care category. Led the launch execution of the US entry of an established German cough, cold, and allergy medical device. Developing product positioning and launch plan for an entrepreneur focusing on medical use of marijuana in animals. Help to develop the global strategy for a leading Brand in eye-care. Developed and led the concept development work for a potential US entry of an established herbal German cough, cold, and allergy product. Developed 2012 strategic marketing plan for a contraceptive OTC switch. Completed a strategic case study review for a potential competitive entrant for large device company Managed all day-to-day aspects of pediatric homeopathic brand including agency selection and briefing and new products launch More information is available on www.cairnsconsult.com

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cnmConcept DevelopmentLitigationMarketingMarketing StrategyMedical

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