Marketing Strategy Planning puts your company’s path to growth in clear focus and helps you plan the best bang for your buck when you introduce your new brand, product, or service into the market. The best time to make a Marketing Strategy Plan is while you are thinking about starting a business or designing a product. This is because a strategy plan helps to identify competitors, potential customers, compare retail pricing, compelling product features, and more. The second best time to make a Marketing Strategy Plan is NOW!