I'm a Senior Full Lifecycle Marketing Leader specializing in B2B SaaS and services across multiple industries including telecommunications, fintech/payment processing, supply chain, API management, and engineering in NAMER, EMEA, and APAC markets. Over 20 years of experience in developing and implementing full lifecycle B2B marketing strategies in a complex multi-touch customer journey to launch products and services, grow brand awareness, optimize customer account acquisition, and reduce customer churn.
I'm inspired by collaborating with passionate team members in companies that make a positive impact on the world and change the human experience through innovation and technology.
Strategic marketing strategy to strengthen your brand, improve customer acquisition and retention.
- Ideal Customer Profile (ICP)
- Positioning
- Messaging
- Objectives
- KPIs
- Marketing Plan (Channels and Tactics)
- Customer Journey Map
- Budget and Resources