Thinking ahead towards set objectives and defining the path to attend these targets is the first and foremost analysis for your business. The focus at the discovery stage is about the context of the organisation, it's environment, it's targetted audience and the set objectives, mainly for elaboration of a digital marketing strategy, where success can be measured. We Interact much at this stage to define a concised strategic marketing communication plan with a clear timeline. This includes the Gathering of information, Context Analysis, Objective Setting, Strategic Plan, Action Plan and Control methods