A Marketing & Communications professional involved in media planning,brand building and strategic planning.Adept at managing and reviewing advertising campaigns across various media.Aa a media planner I was responsible for managing, reviewing and undertaking appropriate media investment activities for clients’ business needs.I reported on several media recommendations, market trends and competitive analysis for clients. I was also involved in extensive business acquisition projects and global reviews for clients.As a media Analyst, I was responsible for Media Validations, Benchmarking and Cost & Quality analysis, including Value capture & KPIs. Assisted US team on providing media strategy and recommendations to clients to improve performance and increase media value.