We are equipped with the knowledge to make anything look fun.  A designer works with a client to put together a design brief that includes the project’s goals; a design aesthetic that matches the client’s brand. 

The best way to answer the question, what is motion graphics? is to think of it as a subset of the art of animation. Motion graphics takes a static graphic design — an advertisement or infographic, perhaps — and animates the visual elements. Motion graphics designers combine animation with music, narration, and other audio in creative ways to keep viewers engaged and watching.

Motion graphics design is highly effective at capturing viewers’ attention. It bridges the gap between static design elements, such as a magazine ad, and a live-action or animated video. Motion graphic elements tend to be short, a few minutes at most, and focus on a single message or concept. For this reason, companies are increasingly using motion graphics design in their marketing and advertising campaigns. However, motion graphics design is used in various visual arts for several different purposes.