HIGHLIGHTSWebsite creation: Built and managed team that developed consumer content for website launch and beyond, directly contributing to objective of 700,000 unique visitors/3 million page views per month in less than 3 years.Content rework and redesign: With team, improved site user experience, SEO, and engagement, resulting in 33% increase in page views within four months of redesign.Revenue growth: Negotiated improved revenue split with partner, resulting in 250% sales increase within first year and an additional 50% in second year.ROI generation: Developed concept, executed business plan, and negotiated publishing contract for Realtors®' handbook, which became top-10 real estate best-seller on Amazon and was reprinted in its first year.Budget and team oversight: 12+ years' experience managing project budgets and cross-functional teams, including writers, editors, designers, and developers.