Overview:
This package is designed to help non-governmental organizations (NGOs) maximize their Google Ad Grants. Our comprehensive management service includes various activities aimed at optimizing ad performance, increasing website traffic, and ultimately driving more awareness and donations for your cause.
Included Activities: Initial Setup and Audit
- Review of current Google Grant account status
- Account setup or restructuring if necessary
- Compliance check with Google Grant policies
Keyword Research and Optimization
- Comprehensive keyword analysis relevant to the NGO’s mission
- Development of targeted keyword lists
- Regular keyword performance reviews and adjustments
Ad Creation and Optimization
- Creation of compelling ad copy
- Designing multiple ad variations for A/B testing
- Ongoing optimization based on performance data
Campaign Management
- Setting up campaigns, ad groups, and ads
- Managing daily budgets and bids
- Continuous monitoring and tweaking to ensure compliance and maximize performance
Landing Page Optimization
- Analysis of current landing pages
- Recommendations for improvement/development of new pages
- A/B testing to improve conversion rates
Monthly Performance Reporting
- Detailed monthly reports on ad performance, website traffic, and conversions
- Insights and recommendations for continuous improvement
- Regular strategy meetings to discuss progress and future plans
Training and Support
- Access to a dedicated account manager
- Ongoing support for any questions or issues