* Developed a business plan for a start-up company to secure new investors by providing research analysis, marketing initiatives and financial planning.
* Planned and Executed the Milwaukee Ballet Ball, raising 50% more than the previous year. Event became the highlight of media and socialites alike.
* Coordinated the development and execution of Minute Maid promotions for over 10 brands, encompassing point of sale, movie tie-ins, sweepstakes, self-liquidating offers and partnerships. Involved in the process of ascertaining marketing promotion strategies, budgets and timelines, including a promotion with DreamWorks
* Conceptualized and implemented branding strategy for two new insurance products at Bank One. Created and produced marketing collateral to support distribution and sales efforts.
* Planned Internet advertising campaigns and placement proposals including formulating pre and post ROI campaign reports and creating reports on web statistics and inventory usage.
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