Customer Relationship Management software isn’t just for helping cultivate relationships; it’s also a huge time-saver. CRM workflow automation takes the tedious and time consuming tasks that sales reps, managers and other users perform on a regular basis and automates them, freeing up more time to focus on sales-generating activities. Some examples of CRM automation in play include generating follow-up reminders after meetings, converting emails into activities, scheduling alerts before a task is due, converting website visitors to leads and delivering targeted marketing messages based on a customer’s purchase patterns.These workflow automation features can be as simple or complex as you need but are ultimately designed to save time, eliminate wasteful work and improve productivity. CRM Software (customer relationship management software) is a software that manages a company’s interactions and relationships with both current and potential customers. CRM software enhances the customer relationship through managing customer interaction, tracking leads, and streamlining processes. CRM’s overall goal is to increase sales by improving business relationships.