On-page SEO refers to the optimization of individual web pages to improve their search engine rankings and make them more user-friendly. This involves optimizing various elements on a web page, such as the title tag, meta description, URL structure, headings, content, images, and internal links. On-page SEO focuses on creating high-quality, relevant, and engaging content that is easily accessible and understandable by search engines and users. It also includes optimizing the technical aspects of a web page, such as ensuring proper keyword usage, optimizing image alt tags, improving page load speed, and making the website mobile-friendly.

Technical SEO, on the other hand, focuses on optimizing the technical elements of a website to improve its visibility and performance in search engines. This includes optimizing website structure, ensuring proper indexing and crawling by search engines, improving website speed and performance, fixing broken links, implementing schema markup, optimizing XML sitemaps, and managing duplicate content. Technical SEO aims to create a search engine-friendly website that can be easily crawled, indexed, and understood by search engines.