Tagline Experience Notables CEO/Founder of inViral - A business innovation incubator CEO/Founder of Fuel Your Franchise - A proven online local lead generation agency driving growth into offline businesses Creator of the global course The Buying Mood Blueprint teaching people how to write sales and marketing copy that harnesses the power of neuroscience to put a person in a buying mood. Co-Author of the One Day Close - a sellling system used by home remodelers, roofing contractors, window and siding contractors to close a client on the first visit. Author of The Buying Mood Blueprint - book and online course Author of NeuroSelling: How to Trigger Buying Responses in the B