GoalsImprove brand awareness and support sales efforts by increasing number of Facebook fans, Twitter followers, Pinterest followers, email subscribers to the company web site, and grow traffic to company websites.Dutieso Posting information, messages, etc. that targets influencers, potential customers and industry sectionso Engaging directly with potential customers via social media environmentso Posting theme based content and encourage target audiences to share this content with their peerso Encouraging potential customers to opt-in (Like, Follow, etc) to company social media sitesPlatforms UsedHootSuite – Use to schedule posts on the social media sites. Twitter – Use to keep users informed of company, and industry news, special sales and promotions, and to drive traffic to blog. Facebook – Use to show the personal or real-life face of the company. The people behind the business, community activities involved in, drive registration for on-site events set up within