Packaging is a tangible realisation of a brand that projects the key brand messages. It represents the virtues and appeal of a product, according to the well-researched tastes and aspirations of the consumer, and so is crucial to supporting the establishment of a product and it’s brand proposition. Creating a visually arresting pack design, that imparts a memorable product story, has to be achieved in a single and highly effective statement which catches the attention of the consumer. Over 25 years, I have produced many successful packaging designs for food, drink, cosmetics, sports and medical products.