There is just the right design for every product packaging, but it needs to be looked for. Every product has its story and purpose. Structural and graphic design of the packaging can be a significant part of its brand and consumer experience. Or can make the manufacturing, shipping and shelf life conform to many standards and requirements. The design can not only be cool, it always has to be a part of a bigger picture. Product packaging is engaging consumers more than ever. But, before it has a chance to do so, it has a long way to go. It needs to be envisioned, designed, manufactured, products placed in it and go thru supply chains. Then it is presented to the consumers and given its chance to engage them. And at last, when we are finished with it, we throw it away, send it for recycling or store our kids’ crayons in it. Let’s find the right structure for your packaging and make it work for your product.