Hi there! I live in the UK however, I am currently back home in Singapore for the time being. In the mean time, I would like to help other people gain traction with their paid social using Facebook ads and Google ads whether that is to generate traffic or conversions. I have previously worked at Zoopla Property Group which is one of the largest property portal in the UK. My time there was spent on driving key metrics such as lowering CPC, Increasing CTR, impressions and CR. This was done by close optimisation, A/B testing and thorough analyse of all campaigns to ensure effective deliver of campaigns.