Working in the creative arena for the past 16 years has taught me that no matter what you work on, each project is different and unique in its own way. The clients, the audience, and the design combine to create a relationship between the user and the brand. As an Art Director, I enjoy influencing that relationship with my strong design skills, aesthetic clarity, and understanding of marketing principles. From directing photo shoots to designing adverts, my role within the company encompassed many areas including digital marketing, corporate branding, brochure production, print design, and other design projects as required. I have designed for several other companies. Each experience has helped me grow as a creative person.