With 21 years in the Pay-Per-Click (PPC) realm, I've mastered a blend of expertise, innovation, and leadership. My journey includes managing over 3,500 Google Ad accounts, co-founding Urchin.com (acquired by Google and rebranded as Google Analytics), and owning an 18-year successful digital advertising agency. I've proven adept in both strategizing PPC campaigns and envisioning broader digital advertising landscapes.

Key Responsibilities for the Digital Role:

1. **Strategic Leadership**:

    - Led strategy, execution, and optimization of large-scale PPC campaigns across various platforms, aligning with clients' business objectives.

    - Provided expert insights on PPC campaign structures, targeting, and display network, adapting to market trends.

    - Fostered a culture of continuous improvement and ROI-centric approaches within the PPC team.

2. **Client Relationship Management**:

    - Built long-term relationships with clients, understanding their needs and aligning PPC strategies to exceed expectations.

    - Effectively communicated with stakeholders, delivering data-driven insights and performance reports.

3. **Analytical Expertise**:

    - Utilized Google Analytics and other analytics tools to derive actionable insights, optimizing campaign performance.

    - Established key performance indicators & dashboards within Looker Studio to monitor and report campaign performance.

4. **Team Development and Mentorship**:

    - Led, mentored, and developed a high-performing PPC team, fostering a culture of excellence, accountability, and collaboration.

    - Ensured the team stayed updated on the latest industry advancements and best practices.

5. **Operational Excellence**:

    - Oversaw operational workflow of PPC campaigns, ensuring timely execution and optimization.

    - Managed budget and P&L for PPC operations, ensuring cost-effectiveness and high ROI.

6. **Innovative Thought Leadership**:

    - Represented the company at industry events, sharing insights and learning from peers to stay at the forefront of PPC strategies.

    - Continued learning and development to stay updated on emerging technologies and industry standards.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

- At least 12 years of hands-on PPC experience with proven success in managing large-scale, complex PPC campaigns.

- Extensive experience with Google Ads, Google Analytics, and other PPC platforms and tools.

- Demonstrated ability to lead and mentor teams, emphasizing a collaborative and ethical work culture.

- Exceptional analytical, strategic thinking, and problem-solving skills.

- Excellent communication skills, able to articulate complex technical concepts to non-technical stakeholders.

- Entrepreneurial mindset with innovative thought leadership in the PPC domain.

- Proven experience in managing client relationships, focusing on customer satisfaction and long-term engagement.