Pay Per Click (PPC) is an online marketing model whereby the advertisers pay a fee every time someone clicks the ads. It is one of the methods of buying visits to your site. One of the trendiest forms of PPC is advertising on major search engines. Clicks on the advertisement are the way to measure the interest and attention of the viewer. PPC is used to estimate profitability and cost-effectiveness of digital marketing. To complement your digital marketing, PPC has the power to deliver instant traffic but to do it a right way ERF Digital can help you. For all your PPC needs contact us today to know how can you get the best exposure with the least amount of money.