As a performance marketer specialized in paid media services, I can provide a comprehensive range of services to help businesses effectively reach their target audiences, boost brand awareness, and increase conversions. Your area of services can include the following:
- Paid Media Strategy and Planning:
- Developing comprehensive paid media strategies based on client goals
- Target audience research and segmentation
- Budget allocation and optimization
- Channel and platform selection
- Campaign Management:
- Campaign setup and targeting options
- Ad creative development and copywriting
- A/B testing and optimization
- Conversion tracking and analytics setup
- Ongoing campaign monitoring, analysis, and adjustments
- Search Engine Advertising (SEA):
- Google Ads (Search, Display, Shopping, Video)
- Microsoft Advertising (Bing Ads)
- Keyword research and optimization
- Ad extensions and sitelinks
- Social Media Advertising:
- Facebook and Instagram Ads
- Twitter Ads
- LinkedIn Ads
- Pinterest Ads
- Snapchat Ads
- TikTok Ads
- Programmatic Advertising:
- Demand-side platform (DSP) management
- Real-time bidding (RTB) and private marketplace (PMP) deals
- Contextual and behavioral targeting
- Cross-device and cross-channel advertising
- Mobile App Advertising:
- App install and engagement campaigns
- Mobile ad networks and in-app advertising
- App Store Optimization (ASO)
- Retargeting and Remarketing:
- Custom audience creation and segmentation
- Dynamic product ads and personalized messaging
- Frequency capping and ad fatigue prevention
- Performance Analytics and Reporting:
- Custom reporting and dashboards
- Data-driven insights and recommendations
- Return on ad spend (ROAS) and customer acquisition cost (CAC) analysis
- Conversion Rate Optimization (CRO):
- Landing page design and testing
- Website and funnel optimization
- Heatmaps, session recordings, and user surveys
- Training and Consultation:
- Paid media workshops and training sessions
- Best practices and industry trends
- Platform-specific consultation and support
By offering these services, I can help businesses effectively navigate the complex landscape of paid media advertising and maximize the return on their marketing investments.