Hi, Thanks for dropping by my profileHi, I’m Shubh, a UK-based Senior Digital Marketer with 10+ years of hands-on experience in scaling paid media campaigns and building full-funnel performance strategies. I’ve worked across global brands in fintech, e-commerce, ed-tech, and media, leading initiatives that not only delivered on KPIs but also shaped long-term growth trajectories.I specialise in performance marketing, user acquisition, conversion optimisation, creative strategy, and data analytics. From launching campaigns in new markets to bringing down CAC while scaling volume, my work has driven measurable business impact.
🔧 Services
✅ Performance Marketing Strategy & Execution (Meta, Google, Bing, TikTok, Pinterest)
✅ Paid Search, Display, and App Campaigns
✅ Funnel Design, Conversion Rate Optimisation, A/B Testing
✅ Campaign Budgeting, Forecasting, CAC & ROI Optimisation
✅ Creative Briefing & Ad Testing Frameworks
✅ Marketing Automation & Reporting Setup (GA4, UTMs, Attribution)
✅ Growth Planning Across Global Markets
📈 Key Achievements
🚀 Reduced CAC by 58% while increasing AOV by 12% for an Ed Tech company.
💡 Increased sales volume by 28% while cutting CAC by 37% at Fintech firm.
🔍 Boosted MAUs by 55% at Media firm while lowering CPI by 30%
📊 Managed 7-figure budgets and multi-channel campaigns across 15+ markets
🛠 Built and led marketing teams, owned mar-tech roadmaps, and delivered strong brand performance in both app and web
🛠 Tools & Platforms
Meta Ads | Google Ads | GA4 | TikTok Ads | Bing | Criteo | Outbrain | Pinterest | AppsFlyer | Adjust | Looker | Tableau | Google Sheets | UTM Builder | SEMRush | Tableau | Metabase
🎯 Ideal Clients
Startups, growth-stage companies, local service business, or established brands looking to scale profitably/ROI, optimise CAC, and build a strong digital footprint. I bring both the strategic thinking and executional horsepower to take your marketing to the next level.