My forte is branding—both the creation of initial materials, based on research and demographics, and the further definition and adherence to developed brand standards as a means of bolstering the clout and relevance of that brand. What does that mean? It means I do things for a reason—and I'm thinking of your benefit during the process, which is the major difference between communication design and art for "art's sake". I have written ad copy for much of my career as well, allowing me to develop campaigns and brand messages that are well synchronized with the imagery. Many of my pieces, including logos, websites, ads and brochures are award-winning and published in readily available design reference manuals and collections of artist's works.
I've spent nearly 20 years in the advertising industry as a designer, art director, creative director and agency owner split between New York State and South Florida. My work has received numerous awards, including Addy's and Davey
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