Mobile devices have had a tremendous impact on the way we live and do business. The mobile web has emerged as the latest frontier in website development, as more and more users regularly access the Internet on smartphones such as iPhone, Droid and other high-powered handheld devices. In fact, many leading industry analysts project that within a few short years, mobile phones will overtake PCs as the most common Web access device worldwide. Mobile web development projects typically cover a range of features, including: Standards-compliant page templates Mobile-friendly design and navigation Brand integration Mobile-specific features such as click-to-call and SMS Mapping and geo-location Device-detection and redirection CMS integration and coding Social media integration Mobile search engine optimization (SEO) Mobile analytics