I design posters for various purpose. I know what it takes to end with an amazing poster which is expressing a message. I've worked on many projects till now such as documentaries, short films, events posters and etc. The way I work on a project is that I first ask the client as many questions as possible related to the project and his/her personal needs and wants just to get a clear vision. Then once I have a vision and a criteria and limits, I then use my creativity and skills to design the poster. It depends on the client though to trust the artist and provide the creative freedom as much as possible to accomplish the desired feel for the poster.