PPC stands for Pay Per Click. 

PPC advertising is advertising on search engines like Google, Bing, and more. 

View our webpage on PPC advertising here...

https://macmar.ca/advertising/

Our Process

1. Consultation

The first thing we need to do is understand what you want to sell, so we can put a strategy together that's going to bring you the results you want. 

2. Ad Optimizations

Once we create your ads we do something called Split Testing. I'll explain it in super basic terms...

Split Testing is when you create two identical ads with one thing different between them. We wait to see how they perform. 

We see Ad 1 gets you a client for $20 and Ad 2 gets you a client for $11. We then take a look at what elements Ad 2 has that Ad 1 doesn't and incorporate that into our third ad that in turn gets you a client for $8. That's split testing. 

3. Sales Improvements

Having a PPC campaign that sends you tons of leads isn't the hard part. The hard part is having the sales system that weeds out the people you don't want to work with, and is mostly automated so you're not wasting all your time managing leads. 

Once your PPC campaign is working like a well-oiled machine, we'll talk about what to put in place to make turning these leads into clients a breeze. 

Timeline

After our first meeting, it takes us 14 days to research what's worked in the past, analyze competition, analyze the target audience, and set up your first set of ads. You can expect leads within the first week of your ads being online. 

Pricing

All of our PPC pricing is custom. It varies on a lot of factors like how much each client is worth to you, the competition, your advertising budget, and more. Our bare-bones package is $1,500/month.