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PR, Marketing and Branding Professional

Nearly 12 years of PR and marketing experience with large and start-up organizations. I identify compelling stories and get that message to the right audience. I've worked both in-house and at agencies -- I understand the importance cross-functional collaboration and execution. My expertise lies in media relations, writing, corporate messaging and branding, executive coaching and program creation and execution:

Value to Organization
• In-House and PR agency experience
• Cross-functional experience with marketing, brand and sales departments
• Global PR program creation, management and execution
• Experience in consumer and technology industries (large companies and start-ups) – Microsoft Surface, Windows 8, Xbox, Nikon
• Beverage experience with leading brands – Red Bull Energy Drink, Jose Cuervo, Smirnoff, Baileys
• Collaborated to launch US branch of global network of unique, targeted content
• Built out communication teams, departments and agencies that supported growing business
• Transformed PR role to “new-age PR professional” as TV producer and content manager
• Increased overall communications output 450% from nearly 50k to 1.8 billion impressions

Skills & Expertise

CoachingConsumer BrandingConsumer MessagingCorporateCorporate ImageEvent PlanningManagementMarketingMedia RelationsPublic Relations (PR)Writing

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