Ms. Smith has about 10 years of experience in public relations and integrated communications, focusing on fashion, luxury lifestyle, startups and consumer. Amy has a proven history of driving strategic brand growth through integrated communications and content creation tactics. She is a highly strategic, effective and entrepreneurial leader who has lead global multi-functional teams to increase brand awareness and revenue growth. Amy is an architect of change and passionate about brand building; crafting the voice and culture of a brand and sharing a thoughtful, relevant and meaningful story internally and externally. Amy holds degrees in Communications and Marketing with minors in Journalism, Advertising, Retail and Sociology.