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Sales & Marketing

Primary Market Research Management

Manages quantitative and qualitative market research projects, from project objective definition to delivery of a actionable report (excludes data collection). Could also provide support in any of the areas. Past experience of 15+ years includes: • Brand Benchmarking • Brand Equity/Positioning • New Product Development • New Product Pricing Optimization • Pricing & Margin Setting • Mass/Direct Marketing Messaging & Copy Testing

About

$40/hr Ongoing

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Manages quantitative and qualitative market research projects, from project objective definition to delivery of a actionable report (excludes data collection). Could also provide support in any of the areas. Past experience of 15+ years includes: • Brand Benchmarking • Brand Equity/Positioning • New Product Development • New Product Pricing Optimization • Pricing & Margin Setting • Mass/Direct Marketing Messaging & Copy Testing

Skills & Expertise

BenchmarkingBrand DevelopmentCollectionsCopy & PasteCopy TestingData CollectionData ManagementDirect MarketingManagementMarketingMarketing Research And PlansMessagingNew Product LaunchPerformance EngineeringProduct DevelopmentProfilesQuality Assurance (QA) And TestingReportsResearchSalesSales Channel DevelopmentSoftware Development

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