I want to talk a little bit with you about your offer, and I’m using deliberately the word “offer”. Because it's not about products or services. Customers are acquiring an "emotional fulfillment" state, that serves many needs simultaneously! As more of those we attend, more we pavement our success. Only when you understand deeply your ideal customer or Avatar, you can refine your offer. To go inside their mind set and body, to connect to their pain or desires. When we create a product not taking this in consideration first, some bizarre creations happens. Proctor an Gamble almost lost 1 billion investment because of a ill divised product that were problem oriented and not client oriented (yes, there is a diference). So If you want to create powerful product, I'm your guy!