I use my experience as CEO of a major multi-disciplined business, that covered a multitude of different industries, from managing, planning and researching, to your benefit. Here are just some of my highlights:
Created unique brand definition and targeting for a major UK supermarket - Waitrose - including store and superstore launches. Results: their most successful four-year growth period ever. Won BEST RETAIL and BEST FOOD Campaign Awards
Defined key brand propositions for Burton Ales, Goodyear Tyres, New Zealand Lamb, Bacofoil, Battersea Dogs Home, Air Jamaica and BWIA International Airlines (won BEST RADIO AWARD) amongst many others.
Developed communications strategy for merger of Carlsberg & Tetley
Initiated incredibly successful, cost-effective membership building campaign for Europe’s largest private members club, the Civil Service Motoring Authority & Britannia Rescue.
Created high impact propositions and campaigns for sensitive issues with Terrence Higg
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