Research - ongoing research activities include competitive intelligence research and industry survey research.
Media Relations - manage the Media Relations function with ongoing contact with industry trade publications, institutions and national media.
Advertising - develop advertising positioning, content and design. Manage all media placements.
Collateral Development -developed sales collateral including corporate brochures, press kits, thought leadership kits, CD-ROM promotions, subject-specific brochures and supplemental literature.
Presentation Development - developed a customizable and scalable presentation to present the firm's credentials and help sales associates map Fitch's capabilities to client's needs.
Direct Mail - ongoing direct mail campaigns including quarterly postcards, progressive direct mail campaigns, and distribution of retailupdate, an industry newsletter distributed to 10,000 retailers in over 30 countries.
Website Management -
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