Highly skilled and experienced Retail Analytics Specialist with a proven track record in campaign measurement and analysis, customer analysis, funnel analysis, CRM market analysis, and product usage analysis. Adept at leveraging data-driven insights to drive strategic decision-making and optimize business performance. Proficient in utilizing various analytical tools and techniques to extract valuable information and generate actionable recommendations. Committed to delivering accurate and impactful analytics solutions to enhance customer engagement, optimize marketing strategies, and drive revenue growth.
Retail Analytics: Extensive expertise in analyzing retail data and extracting insights to understand customer behavior, identify trends, and optimize business strategies. Proficient in utilizing advanced analytics techniques to drive revenue growth and enhance customer experience.
Campaign Measurement and Analysis: Skilled in designing, implementing, and evaluating marketing campaigns. Experienced in setting up measurement frameworks, tracking key performance indicators (KPIs), and analyzing campaign performance to drive actionable insights and optimize marketing spend.
Customer Analysis: Strong ability to analyze customer data and segmentation to identify key customer segments, behavior patterns, and preferences. Proficient in leveraging customer analytics to improve customer targeting, retention, and loyalty strategies.
Funnel Analysis: Expertise in analyzing and optimizing conversion funnels to drive customer acquisition and retention. Skilled in identifying bottlenecks, optimizing conversion rates, and improving overall funnel performance through data-driven insights and experimentation.
CRM Market Analysis: Knowledgeable in conducting comprehensive CRM market analysis to identify market trends, customer needs, and competitive positioning. Proficient in leveraging CRM data to enhance customer relationship management strategies and improve customer engagement.
Attribution, CRP, CTP, etc.: Familiarity with various attribution models and metrics such as customer lifetime value (CLTV), customer retention rate (CRR), customer churn rate (CCR), and customer touchpoint analysis. Skilled in measuring and analyzing the impact of marketing activities on customer acquisition and revenue generation.
Product Usage Analysis: Proficient in analyzing product usage data to identify usage patterns, uncover user insights, and drive product optimization strategies. Skilled in leveraging data to improve user experience, increase product adoption, and drive customer satisfaction.