- Plan the Facebook Ad Campaign - set company's value preposition - set target persona - set smart Marketing Objective and its KPI - Create Ads -Set the Ad set (targeting audience) - Optimizing campaign performance - Analyze results - custom audience - plan Instagram Ad campaign • Assist in development of building paid social media plans including audience targeting and segmentation, messaging, flighting, and budgeting • Hands-on bidding optimization to grow the business and hit ROI targets • Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding • Analyze paid social campaign performance against company KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions. • Stay up-to-date with best practices and strategies in paid social media and develop strong working relationships with social vendors