This SaaS platform helps marketing teams and brands research, analyze, and connect with influencers. It aggregates data from social platforms to show follower growth, engagement rates, audience demographics, and content performance. Users can search influencers by niche, region, or platform and compare profiles side by side. Built-in dashboards and reports make it easy to spot authentic creators and avoid fake engagement. The platform streamlines influencer discovery, campaign planning, and ROI tracking for marketers. Overall, it saves teams time while improving the accuracy of influencer marketing decisions.
What I did: As a Full Stack Engineer, I developed data pipelines to collect and analyze influencer metrics, built APIs for search and filtering, and created interactive dashboards that let marketers easily research, compare, and track influencers across platforms.